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Be in good company.

Good Starts Here. At WLTX, we are committed to serving the greater good of our communities and that includes our advertising partners. Backed by the resources of our parent company, TEGNA, we are a team of experts who have your best interest at heart and will align your brand with solutions that drive results.

Ready to be in Good Company?
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WLTX Broadcast Audience

WLTX delivers more:


New Vehicle Buyers

High Income Households

WLTX is home to:

News19 This Morning

Catch up on the latest Midlands news from the most innovative Morning Team in town

News19 @ Noon

It's a Columbia tradition - Darci Strickland on News19 @ Noon

News19 @ 11

JR Berry and the Midlands Most Accurate Weather Forecast - the best way to wrap up your day

Source: Nielsen

Digital -

Monthly Visitors
Avg. Monthly Video Plays
Avg. Monthly Pageviews
Source: Google Data Studio Jan 1-Dec 31, 2021

Digital desktop and mobile web


Local Advertising on Streaming TV


Local Advertising on Streaming TV

PREMION is an industry-leading premium CTV/OTT advertising platform serving regional and local advertisers across all 210 DMAs.

  • 125+ leading TV and media brands
  • Audience targeting by location, behavior, and interest
  • Detailed reporting and campaign insights

TEGNA Attribution

The most complete attribution solution in the market today measuring how your Premion streaming campaign is growing business.

Custom Solutions

Promote your product, service, cause or upcoming event with our 4-minute TV interview show Spotlight! This segment can air during our weekday Noon News and weekend morning news programs.

Award-winning video commercial production capabilities, from creative concept through production

Doing Good in the Community

WLTX aligns with several initiatives each year that help give back to the community. Ask us how you can be a part of the good we're doing every year.

WLTX Community

Ready to be in Good Company?

We have good people standing by ready to help you drive good business outcomes. Please fill out the form below and a member of our team will be in touch shortly. Prefer to give us a call? You can reach us here: (214) 977-6001

Online Credit Application

Click here for our credit application to get started.

Advertising Terms and Conditions

Your purchase of any broadcast or online advertising is subject to TEGNA's standard advertising terms and conditions, which are available here.